Does your company have a strong focus on research and development? Wouldn't it be fantastic to know how valuable and useful it can be when you're building a business around your ability to innovate?
Business with roots in research, development and potential innovation generate a lot of intangible assets and rights, IP; rights to unique technique, to using know-how, to brands and to using and selling products on different markets. These are great financial and business supporting values in the business.
Researchers, developers, and entrepreneurs are often advised to patent technique and protect design and brand, but with no real explanation as to why that is the best choice for the business at that point in time. There is so much more to IP that can strengthen the development of a company and create value.